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Carleton Place – Community Relations Coordinator

Job Description

Core Competencies

  • Communication
  • Team Work
  • Adaptability/ Flexibility
  • Planning and Organizing
  • Problem Solving
  • Accountability
  • Ethics and Integrity
  • Reliability

Job Duties

  • Is primarily responsible for the leasing of the community and selling of ancillary services on move in.
  • Will, in conjunction with the ED, develop, implement and maintain annual marketing strategies and budgets, which meet the mission statement, values, and culture of Symphony Senior Living Inc.
  • Coordinate and implement media plans and other advertising strategies.
  • Source prospective residents, create and maintain client database in Matrix.
  • Maintain inventory of approved marketing materials and oversee the purchasing of such materials using a local printer.
  • Assemble marketing folders ensuring there is always a supply ready for potential visitors
  • Conduct tours both scheduled and walk-in.
  • Respond to any phone inquires and oversee mailing of information.
  • Attend marketing seminars, conferences, meetings that are directly related to the seniors housing industry in order to promote the Residence and obtain pertinent information.
  • Work in the community, initiating contacts, promoting Symphony Senior Living philosophies, while being involved in community outreach, visiting hospitals, church groups, senior’s organizations, etc.
  • Coordinates presentations to professionals and various organizations with the goal of creating awareness and increasing interest and occupancy.
  • Assists in coordinating and attends internal special events when promoting to the community at large to establish contacts.
  • Prepares and maintains mailing lists of professional and community contacts for use in direct mails or special events.
  • Monitors and sources information regarding changes in the marketplace, (e.g. – demographics, competition, housing demands, statistics, etc.)
  • Maintains sales and marketing data as well as prepares sales and marketing reports as required.
  • Complies with health and safety legislation, procedures and guidance

Resident Service Focus

  • Lives the Mission
  • Applies a broad understanding of Resident needs to monitor satisfaction and takes corrective action when necessary
  • Develops effective relationships with Residents and professionally works with them to solve problems and ensure Resident needs are met in a manner that supports the corporate mission
  • Anticipates issues that go beyond Resident requests in order to meet their goals and need
  • Looks for creative ways to resolve Resident requests in a way that meets the needs of all stakeholders

Results Driven Focus

  • Strives to meet sales objectives and accepts responsibility for all areas of the job
  • Encourages critical thinking and innovations in problem solving activities
  • Secures the resources and supports required to accomplish goals through negotiation and influence
  • Sets departmental goals as well as the programs and processes required to achieve them
  • Provides specific performance feedback, both positive and corrective, on an on-going basis dealing firmly and promptly with performance problems


  • Fosters a climate of openness, trust and solidarity among Team Members and Volunteers by treating each person as a valued Team Member
  • Takes a proactive, positive view of Team Members and Volunteers and their capabilities, ensuring they understand their role and responsibilities, counseling and
  • supporting them in improving their skills
  • Embraces the “big picture”, establishes direction and aligns people to build commitment to achieving goals

Resiliency and Adaptability to Change

  • Recognizes, initiates and meets changing conditions and situations in the workplace
  • Seeks out and introduces new perspectives and information to the team in order to stimulate innovation and change
  • Encourages and produce change in self and others
  • Coaches Team Members through the change process; provides direction and steering for professional development and encourages successful performance during the transition and in the new environment


  • Effectively manage differences and resolves issues openly, fairly and constructively
  • Interact with others in a manner appropriate to the situation as well as facilitating solutions
  • Follow established communication channels to address problems and concerns
  • Act as a trusted advisor and coach to others
  • Must be able to communicate in English (written, verbal, reading)
  • Fluent in English

Mental Demands

  • Ability to respond effectively to inquiries, issues and concerns
  • Short- and long-term memory capability
  • Alertness, concentration, judgment and decision making

Other considerations

  • You must be able to work with Dogs and Cats and other animals, allergies or other needs cannot be accommodated.
  • Due to our high level of residents with dementia; your tattoos and piercings must either remained covered by clothing or are discrete. Any other external body decoration, including hair, must not be frightening to a frail senior with dementia.
  • You must be legally allowed to work in Canada.
  • You must be in good physical health as this job requires lifting, sitting, standing and walking.
  • Must be able to read and write in English to a minimum High School Level.
  • Available on call and in emergency situations.
  • Thank you for your career interest!

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Corporate Address: 27 Weaver Crescent, Suite 460, Kanata, ON K2K 2Z8

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